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Roadhouse Rib Palace is a new fast casual barbecue restaurant concept developed by Rick McMurtrey, the Sonic Drive In franchisee in the Augusta market for the past 19 years. After graduating from college in 1980, he spent 13 years at ATT before leaving in 1993 to develop the Augusta market as a Sonic Franchisee. Why did he choose the barbecue business? Here is his explanation. "I chose this concept for a couple of reasons. First and foremost, I wanted to develop a concept the puts the customer first. Too many chain concepts say they are customer focused when they are really internally focused. I don't want corporate measurements getting in the way of providing quality food, quality service and an clean and wholesome environment. Additionally, I looked at what the eastern side of Columbia county lacked in terms of food concepts. Barbecue quickly surfaced as an area that was lacking. You have to travel more than four miles and deal with Washington Road if you live in the eastern portion of the county and want to eat barbecue. Finally, I wanted to have some items you can't get locally. Our King Roadhouse baked potato is just one of those items. It is a big, one pound potato, topped with butter, sour cream, cheese, your choice of chopped meat and smothered in our delicious baked beans. We also carry two type of sauces, a sweet vinegar based sauce and a mustard based sauce. Of course, we will have hot versions of both." Come see what else the Roadhouse offers. We have great barbecue and stuff you just can't get anywhere else!

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